Dear Business Owners and Leaders of
Small to Mid-Sized Companies:
As your company grows, how are you handling the increasing complexity in your leadership and
personnel? How are you creating a competitive advantage that will set your company apart and retain
your top talent as your competitor's work to duplicate your success?
As your company grows, the early days of fun and excitement can quickly turn to overwhelm and
chaos. Business growth brings many new challenges: Increasing complexity. More things and people to
manage. Increasing challenges at home. More demands on your time and energy...
A growing business also creates staffing issues. The training of new leaders. Growing
importance of effective and focused communication. Teams working together in aligned and accountable ways. And yet,
as the company grows and pressures mount, there are often breakdowns in these vital areas that impact productivity,
performance levels, and customer loyalty - and that often result in overwhelm, burnout, and poor service.
To stay effective, you and your leadership team need a way to become more resilient leaders who can
withstand the growing complexity and challenges. And you need a way to keep your employees motivated,
fully engaged, and working together effectively.
What Are the People-Oriented
Issues that Can Wreck Your Company in Times of Growth?
As your company grows, its capacity is going to be tested. Your capacity as a leader. The
capacity of your employees and teams. The capacity of your organization's systems. You will reach the
edge of your capacity, and how you respond to that reality is paramount to the future of your business.
Here are some common issues that weaken leadership and organizational health in times of
growth:
- Leaders fail to nurture the health of their organization. You get excited and
experience the "buzz" from the growth your company is experiencing. Growth equals success. Recognition. More
opportunities. So you push yourself and your people harder and harder to keep up with and drive the growth.
From here, it's easy to lose sight of the importance of your health, your employee's health, your
organization's health and the role each plays in your company's ability to grow, adapt to change, and sustain
itself into the future.
- Leaders stop leading and start managing and putting out fires. Increased growth
brings many new challenges and breakdowns. It's easy to stop leading and to start managing. Your
entrepreneurial, creative approach can soon turn into the "woe of survival" as your focus goes from
"possibilities" to "problem solving." And you go from enjoying your work to being a part of the "daily grind."
Worse yet, this survival-orientation spreads throughout your company culture, dramatically reducing creativity,
employee engagement, performance, and customer service. (This makes your competition smile.)
- Leaders don't take the time - or feel they have the time - to develop themselves and their
people. Company growth is a wonderful thing, and it also brings with it new challenges and
complexity to the people-aspect of your organization: loss of influence as a leader, communication breakdowns,
conflicts, loss of motivation, teams not working well together, loss of work-life balance, distress and
overwhelm, diminishing levels of engagement... to name a few. If these "workplace woes" show up and are not
handled well, your organization can unravel from the inside out.
What You Really Want
Instead
Maybe you haven't given much thought to the human dimension of your business, or just figure it will all
work out on its own. As you know, the people aspect of business can be quite "messy" and
unpredictable. It would be easy to turn your attention to something more predictable and controllable like
technology issues, creating business strategy, information flow, and planning (all of which are critical, of
course).
And yet, as a business leader, you recognize that ultimately your company is only as good as its
people. In fact, in the highly-competitive, easy-to-enter business environment of today, the aspects
of your company that WILL set you apart and create a competitive advantage are your leaders, your employees, and
your company culture - and how they all come together to create "Experiences of WOW!" for your customers and other
stakeholders.
Given Your Desire to Thrive as a Business Leader:
- You want to be a resilient leader who creates other resilient leaders who are highly
influential, respected, and effective in leading your company and its employees to higher and higher levels of
effectiveness and success.
- You want a company culture where people love to work, enjoy innovating, are highly
adaptive, and give their best day after day.
- You want a competitive advantage - something that makes your company memorable,
generates fanatical customer loyalty, and keeps your business relevant and sustainable into the future.
- You want learning experiences that sharpen your leadership skills, unleashes your
employees' talents and strengths, and generates a "Conscious Culture of Excellence" where people are in-tune
with customers, the marketplace, each other, and the possibilities ahead.
These things don't suddenly happen and are far too important to leave to chance...
The Solution? The WOW!
Movement™
The WOW! Movement™ is an innovative leadership-building, performance-boosting, and culture-enriching
experience that "plugs into" your company, becomes contagious, and moves throughout your leadership team,
employees, and stakeholders.
The WOW! Movement™ goes beyond the typical "program" and is actually designed to be a "movement" within
your life and company. Say good-bye to the boring, ineffective training programs that - according to
research - have a failure rate of 70%. And say hello to a long-term approach that is fun to implement, highly
effective, and gives you everything you need to develop resiliency and effectiveness as a leader while creating a
company culture where excellence and high performance are the norm!
It's fully customized to address the needs and aspirations of you and your company. We'll
work together to integrate The WOW! Movement™ technology into your leadership and company in order to create
results that will make you say "WOW!"
What Makes The WOW! Movement™
Unique?
You have a variety of options for leadership and employee training in the marketplace, from books to
audio programs to on-site and off-site training programs. And those certainly have their place. But
there is one significant way all of those fall short: they don't provide a customized experience and culture of
support for YOUR needs and YOUR company. You and your employees can read books, listen to audios, attend training
programs and see little to no improvement in your leadership, performance, or culture. Yes, knowledge is powerful,
but knowledge alone is not enough.
Unlike the typical learning "programs," The WOW! Movement™ is created in your company by designing and
playing The Game of WOW!™ - a structured and challenging set of games that makes the process of
learning and mastery rewarding, fosters deep engagement, provides a sense of autonomy and accountability, and
invites you and your employees to be heroes of your own stories! What could be better than a challenging and
fun way to advance your leadership and create a culture where employees are committed and fully engaged
in creating "Experiences of WOW!" for your customers and stakeholders?
As you and your employees play The Game of WOW!™, you'll be learning from your own
experiences. "Players" (you and your staff) will be actively engaged in their work in new ways,
learning and living The WOW! Movement™ technology which directly and immediately impacts effectiveness of
leadership, performance levels, team work, and customer service experiences.
Forget the dry, boring training programs where people sit and listen to the "expert" talk and tell
stories for hours. That old, out-dated way of "learning" just doesn't cut it in today's world.
Today's fast-changing environment requires a new way of learning where people are given the opportunity to tap into
and bring forth their own expertise. The WOW! Movement™ offers an innovative approach, providing a new language and
a new way of working that is fun, challenging, and produces results.
The Game of WOW!™ integrates into what you and your staff are already doing, allowing for learning in
real-time. This isn't about "quick-fixes" or "flavor-of-the-month" learning programs. This isn't
about sending your staff off to a program so they can "escape the office for a day" only to return and perform in
the same way. This is about you and your staff playing a new game - The Game of WOW!™ - where you challenge each
other to higher and higher levels of performance, effectiveness, and service.
The Main Benefits of The WOW!
Movement™
Here's what you'll have as a result of playing The Game of WOW!™ and creating The WOW! Movement™ in your
company:
- A unique approach to increasing the effectiveness and resiliency of you and your
employees. Today's fast-changing business environment requires that leaders and employees be
resilient, adaptive, and fully aware of what is going on within and around them. The WOW! Movement™ technology
equips you and your team with the tools and processes necessary to play The Game of WOW!™ and dramatically
expand effectiveness and resiliency of each employee and the company as a whole.
- Aligned and accountable work teams. Alignment and accountability are critical to
success in business. As you and your team play The Game of WOW!™, you'll experience increased alignment and
accountability, improving results that impact the bottom line.
- A motivated leadership team and staff. As The WOW! Movement™ unfolds in your
organization, you'll notice a growing energy and motivation as staff sharpen their focus, master communication,
and work together more effectively to create "Experiences of WOW!" for each other, customers, and other
stakeholders.
- Competitive advantage. The WOW! Movement™ - when fully embraced and implemented -
will provide your organization with a competitive advantage in the marketplace. You'll have a company that
attracts and retains top talent. While other company's spend money on typical training programs that don't
produce results, you and your teams will be creating a "Conscious Culture of Excellence" where people love to
work and where great leadership, peak performance, and spectacular customer service are the results of playing
of the game!
Additional Benefits
- Less drama and more performance. Business growth can increase stress and anxiety in
workers, conditions that are ripe for "drama" and "mental interference" which destroys focus and productivity.
As you learn and apply the technology of The WOW! Movement™, you'll notice less drama and mental interference
within your own head and in the relationships of your employees. This frees up massive amounts of time and
energy and sharpens mental focus resulting in increased performance, greater effectiveness, and better customer
service.
- Increased ability to transform "woe" into "WOW!" You and your employees will learn
how to manage personal and organizational energy. You'll be able to detect "woe" in critical human performance
areas of your organization and shift it to "WOW!" In other words, you'll learn how to keep your organization in
a state of innovation and growth, instead of spiraling into mediocrity and stagnation. Instead of leaving your
culture's health to chance, you and your teams will be proactive in creating a vibrant, healthy workplace
culture.
- Increased purpose and meaning from work. Employees are spending more time at work and
are therefore seeking greater purpose and meaning from their work. The WOW! Movement™ helps you and your teams
to tap into the larger purpose of your work, resulting in higher engagement and personal fulfillment.
- Expanded sense of mastery. Mastery is a critical aspect of personal and leadership
excellence. As you play The Game of WOW!™, you'll be practicing the fundamentals of excellence with greater
clarity, better focus, and to the point of mastery. What greater joy is there in life than to do what you love
to do, do it well, and do it better than anyone else?
How is The WOW!
Movement™ Structured?
The WOW! Movement™ is not a short-term "program." Rather, it's a "movement" that grows in
momentum over time. To create The WOW! Movement in your company, we'll take the following steps:
Step 1: Define the game. The first step is to gain clarity around the game we are all
setting out to play. I call it The Game of WOW!™ - and yet it's up to you and your team to define what "WOW!" is
for you and your stakeholders. I'll coach you on how to make sure it's actually a game of WOW! - a game that takes
you and your team to the next level and beyond. Here's we'll make sure we're addressing your specific leadership
and human performance needs and aspirations.
Step 2: Design and create a game you enjoy playing and can win. Next, we'll create a
customized game based on your company's needs and objectives. Here, we'll get specific on what The Game of WOW!™
will look like in your company. Of course, the game will incorporate our proprietary WOW! technology, which will
empower you and your employees to create some pretty incredible results in leadership, performance, and customer
service.
Step 3: Learn the game. Next is learning the skills and processes of the game. Here you'll
learn specific practices and processes that will prepare you to play The Game of WOW!™ in your unique work
environment. We'll start with you and your leadership team, and then teach the game to your staff through some
experiential learning workshops. We'll integrate the game into your daily work routines. Things really begin to get
exciting here!
Step 4: Play the game. Now it's time to play - game on! Things get challenging as the team
enters the "field" and begins to create The WOW! Movement™ in your organization. But overtime, like with any game,
they get better and better at playing - and better and better at creating WOW! What this means is that your
employees will have an engaging way to master the skills and processes that are critical to their on-the-job
success and that advances the objectives of the organization.
Step 5: Evaluate results - celebrate the victories! Here we evaluate the results of team
members individually and the impact those results are having on the company as a whole. We'll learn from the
defeats and celebrate the wins. We'll take what we learn into the next game and create even better wins!
As you and your employees play the game, the skills that lead to masterful and excellent leadership,
performance, and customer service will be learned and embodied.
Is The WOW! Movement™ Right
For You and Your Company?
I'll be the first to admit that this is not for every leader or company.
The WOW! Movement™ was created specifically for business owners and leaders of small to mid-sized
companies who desire to create a business that is the best at what they do. If you desire to foster
excellence in leadership in your organization, are committed to creating a company culture where people love to
work and are fully engaged, want to create a competitive advantage in the marketplace, and desire fanatically loyal
customers, then The WOW! Movement™ is for YOU.
There are also a number of situational triggers for considering bringing The WOW! Movement™ to your
company. Your company is growing and you are feeling the pressure caused by the increasing
complexity. You need to train new leaders and want to create a culture of performance and excellence. Now, more
than ever, you need your people communicating and working together effectively. OR, you may be experiencing the
opposite and going through a time when your company growth has declined dramatically and you need a new boost in
your leadership and organizational culture. Either way, The WOW! Movement™ can provide the processes and tools you
need to take your leadership and company to the next level.
Here's How to Find Out
More
If you've read this far, then something I've said has appealed to you. I invite you to
contact me for the complimentary "The Game of WOW!™ Strategy Huddle." This is a unique, no-obligation way to learn
more about The WOW! Movement™ and whether it's right for you and your company. You just might find yourself
inspired and renewed by the experience!
In the Strategy Huddle, we'll explore what challenges you, your teams, and your organization are facing, what
kinds of results you'd like to achieve instead, and whether The WOW! Movement™ can help or not. Whatever we
conclude, you'll leave The Game of WOW!™ Strategy Huddle with some new perspectives on the challenges you are
facing and excited about what's possible if you decide to play a new game.
The Game of WOW!™ Strategy Huddle will take about one to two hours of your time and can be done in person
(preferred) or by phone. To schedule your
no-obligation strategy session with me, please click here to take the next step.
I look forward to creating a game-changing experience for you and your company! Let's win together!
Coach Denver J. Hudson
founder of The WOW! Movement and
President/CEO of INTERMAX, LLC
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